The Trade Show Academy Blog

Expand your knowledge of trade shows and events 

Learn. Share. Discuss. Discover industry insights, trends and guides by reading our latest blog posts. You are always welcome to leave a comment. Happy reading!

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"A workshop with Jakob is the way to achieve more value, understanding and noticeable change within trade shows and events"

"Jakob conveyed the material in an easy-to-understand, effective and professional manner. He had familiarized himself with who we are as a company and our target group.

We left with a noticeable change - new and useful knowledge, a shared understanding and alignment, and concrete tools to strengthen value creation in our trade show work. I can highly recommend."

Mette Skovgaard Petersen
Head of Communication and Marketing

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