ORIGIN OF THE TRADE SHOW ACADEMY 

When passion meets business: The Trade Show Academy Story 

 Read the remarkable story as told by trade show professional Jakob Dyrbye, who is also the enthusiastic founder and instructor of The Trade Show Academy.

WHY ARE YOU PASSIONATE ABOUT FACE-TO-FACE MARKETING? 

"Face-to-Face Marketing is a very significant marketing discipline. Countless man-hours and vast economic resources go into trade shows, exhibitions, conferences, events and experiences around the world. Yet very few of us can pinpoint the specific benefits these investments provide, let alone identify resources that can help us educate ourselves on the subject

I wanted to create an ambitious, dedicated and coherent platform for face-to-face marketing professionals."

We want to develop face-to-face marketing so that we create value and raise the bar for what you can achieve through trade shows, exhibitions, conferences, and other events.

"A wish to look beyond solutions that provide "business as usual. We want more than that. We want to be better at what we do. We want to challenge ourselves and our preconceptions. And we want to develop face-to-face marketing so that we create value and raise the bar for what you can achieve through trade shows, exhibitions, conferences, and other events." 

WHERE DOES YOUR PASSION STEM FROM?  

WHAT DO YOU HOPE TO ACHIEVE? 

"It is time to develop and nurture the tremendous potential that all of us who work with face-to-face marketing possess. All of our resources and skills must come into play. By gathering new knowledge, by studying new trends, by challenging each other and by sharing what we have, we can all improve ourselves professionally and set new standards for face-to-face marketing. Furthermore, we want to challenge the status quo. To build a community. To learn from each other's experiences. And to stay inquisitive and find answers, where we need them when we need them."

We want to challenge the status quo. We want to build a community. We want to learn from each other's experiences. We want to stay inquisitive and find answers. Where we need them. When we need them.

JAKOB DYRBYE
Founder & instructor 

28 years of experience within the trade show and event industry. 

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Let's get to it 

Background: All you need to know

Since 2009 we have hosted seminars, workshops, lectures, and kick-off meetings about everything that moves within the industry of trade shows, exhibitions, events, and experiences. We have been super lucky to have had thousands of guests over the years and there is especially one common denominator that has recurred in the evaluations, i.e. where do you find a face-to-face marketing toolbox that contains everything you need?

The Trade Show Academy is THE place. A trade show, an event, and a face-to-face marketing platform which allows you to acquire knowledge about all the important things, such as the WHY, purpose vs. objectives, goals, the personal meeting, training of your trade show booth staff, zones, measurement of results, lead generation and other input that come into play when you need to stay successful in staging the personal meeting.

The ambition is that The Trade Show Academy always will be able to cover all the knowledge and insights you need in order to design your face-to-face marketing events or trade shows even more successfully. The platform is built and developed based on many years of experience in the industry and especially the thousands of questions we have been met with over the years.

We offer a 360 degree learning platform
... With courses, tools, sessions and a strong community 

Hub V3

In addition to the website, The Trade Show Academy will also be available on LinkedIn and Facebook. You can also download the Simplero App and listen and learn on the go. Remember to search for 'The Trade Show Academy' on the app. 

So welcome to what we really want to share with you, which is the best, most dynamic, educational, inspiring, long-lasting, and not least, cohesive meeting place for everyone with an interest in the personal meeting AND with availability at your fingertips 365 days a year, 24 hours a day!

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