5 ways to reduce your trade show marketing costs 

Worried about the escalating trade show expenses? This quick guide with five tips on how to optimize your trade show marketing costs may help with just that.

 

 

1. Use a modular exhibition system 

Invest in a modular exhibition system for your trade show booth that allows rebuilding in size and format whenever you want.

This way, you can use all of your exhibition system for an event, or change your design and use only part of the system, while using other parts for a second event held at another location.

Modular exhibition systems i.e., Clever Frame and beMatrix are perfect in the sense that they can be reused and customized to achieve ultimate flexibility. You can: 

  • Build
  • Re-build
  • Scale up
  • Scale down
  • Efficiently transport the elements and easily store them in a very tight space.
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2. More tech, less printing 

Consider choosing an exhibition system for your trade show booth, where you can easily change your messages with new skins i.e., panels, textiles, and LED screens instead of roll-ups. 

You can also add apps and screens for: 

  • Registration
  • Lead generation
  • Competitions and other activities 

Instead of printing brochures, consider e-mailing them to your prospects. It is both more cost-effective and great for the environment. 

3. Reuse your trade show booth at your domicile 

If you invest in a trade show booth, make sure to use your exhibition system all the time. Even when it is not used for an event, an exhibition, or a trade show.

We really recommend placing your exhibition system (almost) anywhere else than the basement. Instead, rescale and show off your beautiful design in your showroom, reception, cantina, lobby - the possibilities are endless. 

This way you maximize the use of your exhibition system as well as your investment in the trade show booth.

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Why choose a reusable trade show booth? 

A beautifully designed trade show booth doesn't have to crush your marketing budget. If you invest in a reusable exhibition system that can be used when it is not on display and reused at your next event or trade show, you will be able to reduce your costs significantly. Also, a reusable system will allow you to change the design of the booth giving you full flexibility. If you choose a modular system this will benefit you tremendously.

 

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4. Rent/Purchase Combination

If your budget and marketing strategy isn't cut out for investing in a completely new trade show booth, you may consider giving your basic set-up a facelift with rented add-ons.

A mix and match solution. 

This secures you attending with the right hardware, instead of what you have. 

You can use vendors and suppliers as a warehouse facility, where you pick and choose. This may be an effective solution to considerably reduce your costs. 

5. Start trade show planning well in advance

The closer we get to an event or trade show, the more prices spike. Especially for elements such as your trade show booth (also rentals), graphics, accommodation and so forth.  

Recommendation will be that you start your planning in a couple of months in advance for best possible savings. You might even be able to get a hold of early bird tickets for booth space.  

Planning

Need a hand planning your next trade show or event?

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